My thoughts return to the PR blogosphere and its substantive commentary (or lack thereof) on political matters. I think I have found a serviceable, though imperfect, analogy to sum up my beef.
Brian Solis, who is generally acknowledged to be a leading writer in ‘big think’ PR pieces and an overall pretty sharp guy, writes a lot of stuff on the intersection of business, the ever-evolving digital age and how that affects organizations. I was not a huge fan of his writing early on but the more that I’ve read, the more it’s grown on me.
One of Brian’s pet points, and one that I’ve seen him make several times in writing, is that often people focus on digital media and social platforms as ends in and of themselves rather than a tactics that fit into a preexisting business model and organizational ethos. Now, if you made it past the embarrassing number of buzzwords in that last sentence, here’s what I’m getting at:
Brands and their marketers suffer from what I refer to as medium’alsim, a condition where inordinate value and weight is placed on the technology of any medium rather than amplifying platform strengths and ideas to deliver desired and beneficial experiences and outcomes. Said another way, businesses are developing for the sake of development and establishing supporting presences without regard for how someone feels, thinks, or acts as a result. In doing so, “engagement” programs are calculated, brought to life in the form of an editorial calendar that, by its very nature, isn’t not designed to really engage people at all.
Emphasis mine. I misremembered the term he cam up with, which caused me to waste a good ten minutes on Google searching for a combination of ‘Brian Solis’ and ‘mediacentrism’, failing at that, cursing at Google and then even considering using Bing. But no matter. My moniker is ‘mediacentrism.’ It’s the exact same idea and, I have now realized, it’s one of my chief complaints about how PR types write about politics online, if they do write about it at all.
So often, political posts are focused on the delivery mechanism. Here’s a post from Dan Zarrella about how the leading GOP contenders’ Twitter stats. Here’s a David Meerman Scott post about how Obama’s video is a great example of content marketing. Here’s an InkHouse post about the optics early on in the primary process. Etc, etc.
Again, I stress, there’s nothing ‘wrong’ with these posts. They can be interesting. I’m aware that it’s not the job of PR folks to analyze policy. I’m aware that much of their professional work does concern image-managing, so this emphasis makes enough sense. But, nevertheless, I think there’s a lost opportunity to look at the way information is disseminated and
rejected received. Plus, let’s not kid ourselves: Jeff Zeleny and Ashley Parker spend almost all of their time writing about trivial, optical stuff. PR people could look elsewhere. And yes, because I am ever the thoughtful and substantive blogger, I’ll give you an example.
Greg Sargent had an interesting post a few days ago. An NYT/CBS poll asked about tax fairness in the context of growth, to steal Greg’s wording, and here’s what happened:
Which do you think is the best way to promote economic growth in the U.S.? 1.Lower taxes on individuals and businesses, and pay for those tax cuts by spending on some government services and programs, or 2. Spend more on education and the nation’s infrastructure, and raise taxes on wealthy individuals and businesses to pay for that spending.
Lower taxes, cut spending: 37
Spend more, raise taxes: 56
And here are a few more figures:
The poll also finds that 67 percent say the government should do more to help improve the situation of middle class Americans; 52 percent say government shold [sic] do more to improve the housing market; 57 percent think the wealthy pay less than their fair share in taxes; and that 51 percent think capital gains should be taxed as ordinary income. People say they dislike government in the abstract, but when the talk turns to specifics, suddenly active government doesn’t look so bad.
Emphasis all his. And wow. Sounds like good news for the Preznit, eh? Except there’s also this:
But a whopping 55 percent are confident in Romney’s ability to make the right decisions about the economy. If Romney clears the basic competence threshold with voters, as seems likely, it could be trouble for Obama.
Waitwaitwait. The public supports, by twenty points, raising taxes on the wealthy and spending more (Obama’s plan) as opposed to cutting spending and lowering taxes (Romney’s plan). 67% say the government should do more to help middle class families, which Romney’s economic plan will not do (see previous link). 52% say government should do more to improve the housing market, an area in which Obama has been quite poor but it stands to reason that Romney would be worse. And 51% think that capital gains should be treated as income, a change which the Buffet rule would mostly accomplish. Romney, if you haven’t been up on it, does not support the Buffet rule.
So: the general public opposes Romney’s general economic plan by 20%. On each discrete issue, the public is more aligned with Obama’s policies than those of Romney. And… wait for it… 55% of Americans claim to be confident about Romney’s ability to make the right decisions about the economy. Now, that’s interesting.