Going off my last post, I’d do better to remember that most people spend their time thinking about stuff other than what I think about. I’m aware of that politically and my writing references that a bunch but I guess it’s just as true for marketing stuff.
When you read about marketing or PR, you quickly gain a level of familiarity with basic concepts and techniques that show up in every other post. Advice on how to write good headlines, craft engaging content, deal with your stakeholders in a respectful way, all of that stuff is repeated so often that it needs no saying among PR folks. Or at most, it needs only a casual reminder every once in a while.
But when you step outside of that echo chamber, in which everyone is talking to everyone else and they all work in the same industry and deal with the same client problems and use the same acronyms, you have to reset pretty quickly. Lots of people don’t have much of an idea how to define ‘public relations,’ let alone have developed thoughts on content marketing or the efficacy of automated email outreach. If you stay in the bubble too long, it’s easy to forget that, or at least it is for me.