I’ll take a break from my harrumphing and tut-tutting and tsk-tsking of the PR blogosphere for not writing about exactly what I’d like them to write about to share this:
Susan G. Komen for the Cure may have popularized the color pink as a universal symbol of breast cancer fund-raising. But these days, many of the breast cancer foundation’s local affiliates are singing the blues
Registered attendance or donations have declined by more than 25 percent at some of the group’s recent Race for the Cure events, according to interviews with officials at 10 of the national nonprofit’s local affiliates.
Although the group’s race season is just getting started, the early returns indicate that local affiliates, a mainstay of Komen’s fund-raising operations, are struggling to recover after a public outcry in February forced the national Komen association to rescind a controversial decision that would have curbed financing for breast health programs by Planned Parenthood.
So, Komen is still experiencing some serious trouble in the wake of l’affair Planned Parenthood. From a few grafs down in the article, this jumped out to me, too:
But the very strengths that enabled Komen to become the world’s most prominent breast cancer nonprofit played a role in its recent stumble, corporate governance experts said. Nancy G. Brinker, the group’s charismatic founder and chief executive, built Komen into a pink powerhouse, thanks to an army of dedicated local volunteers and donors. Yet when the national headquarters decided to make a policy change that would have prevented affiliates from financing Planned Parenthood programs, it left those local chapters out of the loop, according to interviews with Komen affiliate officials.
“To a certain extent, we did not feel we were controlling our own destiny, which was unfortunate,” said David Egan, the co-executive director of the Komen Minnesota affiliate.
Likewise, corporate governance experts say, the insider culture at Komen’s headquarters, with national executives and board members deeply loyal to Ms. Brinker, discouraged independent efforts.
“They are too insular,” said Daniel Borochoff, the president of CharityWatch, a watchdog group that rates nonprofit organizations.
I have my fun, every so often, taking potshots at PR people who are paid enormously well to advise organizations to do things that I think are screamingly basic. Stuff like empowering people on all levels in your organization, soliciting honest advice from stakeholders both internal and external and issuing timely, unrestricted apologies when the situation calls for it.
From the beginning of this snafu, it was clear that some people were kept in the dark about cutting off Planned Parenthood. So, the above advice, even if I’ve heard it a gazillion times, is still worth repeating again. The Komen episode underlines that there is one large, spectacularly funded organization that hasn’t heard this advice or has no interest in taking it. And, of course, it isn’t just one organization. No doubt there are many, many more.