Let me AXE you about body care

Haven’t read TNC for a while, but I did today and found this item amusing. Best part:

Then Axe faced another big problem. Insecure high-school students had been so convincingly persuaded that Axe would make them sexually appealing that they began completely dousing themselves in it. According to CBC News, “Some boys have been dousing themselves in Axe, apparently believing commercials that show a young man applying the deodorant and being immediately hit on by beautiful women.” It got to the point where the students were reeking so heavily of it that it was becoming a distraction at school. So much so that in Minnesota, school- district officials attempted to ban it, claiming that “the man spray has been abused, and the aerosol stench is a hazard for students and faculty.”

I imagine that this a bit trumped-up and wasn’t all that common, but the fact that it happened at all, even anecdotally, is pretty funny.

Axe, as evidenced by their ads, has some of the most cynical PR and Advertising people out there (and that’s saying something). The fact that they actually did too well, convincing tons of dudes that spraying some incredibly foul perfume deoderant on themselves would have Victoria’s Secret models tackling them… I get a kick out of that.

I remember one time at camp when I was sitting around with friends and we called the Axe hotline and claimed a lawsuit because hot chicks weren’t assaulting us. I think I was 13 or 14 at this point. I don’t remember how far we got on that call, but just the fact that we dialed them up was reason enough to giggle for minutes.

Also too, Axe smells like shit.

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